Book Review #9 - The Like Switch by Jack Schafer, Ph.D. with Marvin Karlins, Ph.D.

Review written by Alex E Kheyson

To be honest with you, at first I was not sure what to expect from this book before I began reading it. However, as soon as I began reading the first chapter, I was immediately intrigued, curious, and wanted to continue reading more and more. Besides one of the main points discussed in this book - 'how to get people to like you,' there's so much more than that. There so many different questions and topics that are addressed and explained in a highly engaging writing style of the author, that after just few pages you are completely immersed in the story and forget about the time. Speaking of questions and topics addressed in this book, I've tried to capture some of them below, so that you can see how rich the content of this book is, and what you can take away by reading or listening it, since book is also available in audiobook format in Audible by Amazon.

"How to maintain or enhance or develop existing relationships with clients"
"How to win anyone over in virtually any social interaction"
"How to interact more effectively with colleagues, subordinates and customers"
"How parents can repair, maintain, and strengthen relationships with their kids"
"How consumers can get better service, better personalized attention"
"How to get people to like you"
What is a "Friendship Formula"
What are the "big 3 friend signals"
What is "The game of “non-verbal two step”
What is "The golden Rule of Friendship"
What are some of the "Techniques to make people feel good about themselves"
"Empathetic Statements" – what are they?
“Ben Franklin Factor” – what is it?
What are "Laws of Attraction and when to use them"
"How to speak the language of friendship and keep your ego in check"
"How to create cohesive and long-lasting bond with another person"
"How to handle anger in the best way possible"
"How to empathize effectively​"

I highly recommend this book as a great read with a lot of interesting and useful information to take away and implement in our daily interactions with others - our colleagues, friends, parents, kids, business partners, customers, and list goes on and on. 

Check out  this book on Amazon by clicking here