The reason why employee engagement is important to any organization, regardless of its size, is because it determines in which direction the organization will go. This could be the direction of success and growth, or the direction of eventual failure. It is very important to develop and foster engaged workforce, where employees want to come to work every day, constantly searching for opportunities to learn and grow themselves and others, share ideas for improvement, and are open in sharing feedback.
Businesses with engaged employees are constantly changing and are looking for opportunities to improve existing processes and procedures. Leaders of businesses with highly engaged employees are focused on improving customer experience every day and on creating value for their customers. By customers I don’t only mean external customers, but also internal customers – its employees. Everything begins with creating a comfortable, trusting, transparent, and caring environment to work in. In such environment employee is always welcomed and encouraged, business leaders, regardless of their titles, work alongside with frontline employees whom are first to interact and assist external customers.
Most valuable and critical feedback comes directly from your customers. They will be the first group of people who will point out opportunity areas of any business, recognize company’s strengths and weaknesses, and share valuable feedback for process improvements needed. Your frontline employees are your valuable link or bridge between your external customers and your business. Therefore, it is in your best interest as a business leader to create an atmosphere where your employees are encouraged and recognized for sharing their valuable feedback with business leaders, whether the feedback shared is positive or negative. They should not feel that they should only share positive feedback, but negative and constructive feedback as well, since most of business inefficiencies come from customers recognizing an opportunity for improvement.
How do you create an environment with high employee engagement?
At this point you should have good understanding what is an engaged team and how to create an engaging employee environment. Look for every opportunity to create and foster an environment where your employees are happy, have full confidence and trust in your leadership, and know the direction of your business. As Zig Ziglar once said: “You don’t build a business you build people and then people build the business.”